Use Cases

Use cases that empower your marketing and customer engagement

Oblic is designed to automate, optimize, and scale your marketing efforts across channels. Explore how different teams and businesses use Oblic to drive engagement, streamline workflows, and achieve better results—no matter your size or industry.

Discover how Oblic can transform your marketing strategy and help you achieve your business goals.

Automated Customer Engagement illustration

1. Automated Customer Engagement

Ideal for: Businesses wanting to maintain ongoing relationships with customers
  • Automates welcome emails, drip campaigns, and special occasion messages (e.g., birthdays, festivals) without manual intervention.
  • Leverages AI-powered templates to craft personalized and engaging content quickly.
  • Ensures delivery with bounce & spam tracking to maintain sender reputation.
Example scenario: A retail brand sends an automated welcome kit when a user signs up, followed by segmented offers based on customer behavior.
Multi-Channel Marketing at Scale illustration

2. Multi-Channel Marketing at Scale

Ideal for: Brands managing campaigns across email, WhatsApp, and other channels
  • Seamless integration with Microsoft, Google, Shopify, Zapier, and WhatsApp.
  • Consistent brand experience across email, messaging apps, and social platforms.
  • Campaign scheduling to reach customers at optimal times in their time zone.
Example scenario: A D2C company launches a new product with an email campaign, follows up with WhatsApp reminders, and syncs data across Shopify and Google Sheets.
Data-Driven Campaign Optimization illustration

3. Data-Driven Campaign Optimization

Ideal for: Marketing teams focused on improving ROI through analytics
  • Real-time analytics with interactive dashboards to track open rates, CTRs, and conversions.
  • A/B testing to compare campaign versions.
  • AI-powered reports that suggest improvements for future campaigns.
Example scenario: A SaaS startup runs two email designs, uses Oblic’s A/B testing to determine which resonates better, and applies AI recommendations to boost conversions.
Brand Consistency for Large Teams illustration

4. Brand Consistency for Large Teams

Ideal for: Organizations managing multiple marketing assets and contributors
  • Brand Kit Builder with logos, fonts, and color palettes for consistent visuals.
  • Drag & Drop template builder for non-technical users to create on-brand campaigns.
  • Centralized asset management so distributed teams stay aligned.
Example scenario: A university’s marketing department coordinates campaigns across 5 campuses, ensuring all emails match the institution’s brand identity.
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